Marketing for Contractors | Oregon
5 Hour Video Course | Approval #SRA2172
Effective marketing to new clients is a struggle for many business owners. Explore successful techniques of a cost-effective marketing program to increase business year round.
Description
Instructor: Dean Rose
Marketing is an essential part of running a successful business. This six-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
A 70% passing score on each assessment is required to move on to the next chapter. Students must answer 70% of the questions correctly in order to receive credit/certification for the course.
This Course Covers:
- Marketing Laws
- Marketing vs. Advertising
- Product, Price, Placement, Perceived value & Promotion
- Strengths, Weaknesses, Opportunities, Threats
- TOWS Analysis
- Target Market
- Setting goals (building a brand, leads, and increasing profits)
- Marketing channels
- Social Media